I Believe
that purposeful leaders hold the ultimate key to a thriving team culture.
By focusing on their own sphere of influence, they can ignite connection, build trust, and inspire a shared purpose
– because you are the culture your team experiences most.
I know what it means to be apart of a unified team, and I'm passionate about helping other leaders experience that same transformative impact.
That's why I founded Co.Defined.
Hello, I’m Laurie.
I know how leading a team can feel like trying to solve a complex puzzle where the pieces keep changing shape.
Misunderstandings surface, confusion reigns, and opportunities can be missed. I deeply empathize with the frustration and isolation that comes with carrying the weight of your team's success on your shoulders.
I also know the fears that keep you up at night - disconnection, failure, and being misunderstood - questioning what you believe in.
Like you, I've experienced the thrill of victory, the weight of choices, and the challenge of guiding a team that feels unheard and misunderstood.
My career began as a Radiation Therapist in oncology, where purposeful collaboration and valuing every contribution weren’t just important - they were lifesaving. In that high-stakes environment, I saw how a team united by a clear purpose could achieve remarkable results.
It taught me the three essential elements of effective teams:
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A Deep Understanding of Purpose: Knowing exactly who we serve and why our work matters.
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Feeling Valued: Each team member understanding their crucial contribution to the bigger picture.
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Connectedness and Belonging: Supporting each other through challenges, creating unity that transcends mere collegiality.
This experience ignited a lifelong passion for helping teams work together more effectively.
When I transitioned into the business world, I was struck by how often these principles were missing. Traditional leadership often prioritizes short-term gains over people, leading to misalignment and a lack of trust.
However, real, lasting change starts with you and your leadership within your own team. You are the culture your team experiences most.
This realization sparked my mission: to help purposeful leaders build environments where every member feels valued, empowered, and connected to a shared purpose.
In 2021, I developed UNIFIED, a tailored strategy designed to break down the internal barriers that stifle true collaboration.
Now, I guide leaders in creating positive team cultures where individual strengths fuel collective progress and long-lasting success.
Change doesn’t have to come from the top down. By focusing inward and leveraging your own leadership, you can create the positive environment you seek, with a ripple effect that extends beyond your immediate circle.
It’s more than just guidance.
It’s about a shared belief in connection, a commitment to emotional intelligence, and a passion for investing in the growth of your team - and ultimately, the growth of each individual, including you.
